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Proclaimed Pin Up Heaven Est. 2015 


We're not just a store. We're an attraction. Built to preserve the romance, significance, and awareness of legacies of the finest vintage Hollywood royalty of all time. Featuring iconic fashion and culture of Pin Up, Greaser and more ranging from the 1940s through the 1960s. Our mission is to grace the Asbury Park Boardwalk with the aesthetic and memory of such historical iconoclasts.



Asbury Park Boardwalk

1200 Ocean Avenue

Asbury Park, 07712


CONTACT: 732-807-5730


HOURS: Seasonally Operated: April 1st-Oct 31st 



The Washington Post - "My daughter loved going into the boardwalk dress shop Bettie’s Bombshells, which was offering customers a chance to try on Red Hot Red, Marilyn Monroe’s favorite lipstick circa 1959 and the store’s best seller. The staff even entertained her while I tried on a reproduction 1940s dress with red polka dots." (February 22, 2019) 


Asbury Park Press 


Channel 12 News


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